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Healthcare Shop Forms 2 Units In Growth Bid

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Seeking to capture more of the growing pharmaceutical and consumer drug market, Sturm Rosenberg King here has reorganized into two separate units.
The Provider Marketing Group will handle SRK's hospital and physician group clients, which include Aurora Health system in Milwaukee and Rushy System for Health in Chicago. This group will be headed by the agency's president and chief executive officer, Arthur C. Sturm Jr.
The Product Marketing Group will handle pharmaceutical, medical device and healthcare retail clients, which currently make up about 30 percent of the shop's business. This group will be headed by longtime new business leader Rob Rosenberg, who was named a managing director of the agency.
--Trevor Jensen