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Client Branches Out to Reach More People
LOS ANGELES–As open enrollment season for health plans gets under way, Health Net is launching a multilanguage campaign to attract new members.
The $3 million, 10-week campaign includes Spanish language ads for the Los Angeles market and Cantonese and Tagalog language ads for the Bay Area. An English language component runs statewide.
“Recognizing and reaching [the diverse California] audience is key to acquiring and retaining members,” said Teri LeVine, vice president of marketing communications at Health Net, Woodland Hills, Calif.
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