ATLANTA Less than a year after retaining one of its oldest accounts, HDC has resigned the Greater Fort Lauderdale Convention & Visitors Bureau business.
Billings for the account, held by HDC (formerly Harris Drury Cohen) since 1992, are $1.6 million.
The resignation was confirmed by agency CEO Michael Goldberg who said in a statement issued by the client, "We are unable to continue to perform under the contract in the manner calculated to meet the objectives of Broward County."
The move follows the December departure from the 23-year-old independent shop of co-founder and creative director Stan Harris. Harris has since opened Harris Ideas, a consulting firm in nearby Plantation, Fla.
Harris said he was surprised that the Fort Lauderdale, Fla., shop resigned the account, but declined to comment further.
For now, the client will use subcontractors assembled by HDC. A search for a new agency is expected to begin in six months.
Neither the agency nor client returned calls.