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Hanft Byrne Raboy & Partners has been tapped by Popular Science to create a print and outdoor campaign touting the 130-year-old magazine’s redesign.
There was no review. The title went through a redesign last year, and the new agency’s charge is to “introduce the newly rede signed, refreshed and revitalized magazine to a broader and younger mar ket,” said Denise And er man, publishing director since last August.
The science monthly, whose circulation is 1.46 million, has skewed older, but the target audience now is consum ers around age 30.
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