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Initiates Regional Promotional Push at Dallas Shop
DALLAS–Square One here was tapped by Home Box Office to front regional promotional work as part of the New York-based cable television service’s newly formalized field marketing program.
The assignment will involve increasing HBO’s new subscriber base through strategic alliances with various retailers and packaged-goods companies, according to Square One business development director Rick Raymond. No potential partners have been inked yet, but negotiations are under way, said Raymond.
Sources estimated billings at $3-5 million annually.
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