Horizon Media in New York has added Sharon Hatch as vp, director of out-of-home. Hatch arrives from MindShare's WOW Factory, where she most recently was senior partner, associate director. She is credited with helping expand WOW's nontraditional media business and oversaw 38 out-of-home specialists on all of the agency's accounts. Hatch was also senior partner, group planning director, managing all nontraditional media strategic planning and implementation needs for a diversified client list that included IBM, Kimberly-Clark, Gillette and Burger King. Prior to the merger with MindShare, Hatch was partner, associate planning director at Ogilvy & Mather, where she was the dedicated nontraditional communications resource for all American Express global business. Before joining Ogilvy, she held various media positions at CMG Communications, Welch Nehlen Groome, DMB&B, Medicus Communications and Corinthian Media.