Harvard Pilgrim Tackles Issues

Interpublic Group’s Hill, Holliday, Connors, Cosmopulos has launched three 30-second commercials for Harvard Pilgrim Health Care that target both consumers and decision-makers.

One spot shows a young man discussing his healthcare plan at his new job. A female human-resources consultant says, “You’ve chosen Harvard Pilgrim as your health plan. Now, what I don’t need you to do is fill out a lot of forms.” The man looks surprised and then ecstatic as she explains that he should not worry about whether he can keep his current doctor or about getting the online services he wants.

In another spot, the owner of a fashion boutique is talking to herself about switching to Harvard Pilgrim.