The Hartford Is Primed to Hear From Shops

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BOSTON Insurance company The Hartford in the next month will hear presentations from a short list of undisclosed agencies vying for its estimated $15-20 million ad account, sources said.

Havas’ Arnold in Boston has handled the account for eight years and is defending, sources said.

Arnold president Fran Kelly said the relationship is solid, referring other questions to the client. A representative for the company in Hartford, Conn., praised Arnold’s work as “effective and provocative,” noting that, “We continue to seek to get their best work.”



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