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ATLANTA Harris Ideas takes Posies for Paws to the dogs (and their owners) in its latest campaign for Fantasy Farms. The Miami shop will market the flower importer and distributor’s newest bouquet made expressly for pets.
Posies for Paws gift arrangements, complete with flowers and a chew toy, will appear in stores such as Big Kmart, Bilo and Winn/Dixie in November, sources said. A “grassroots campaign,” including free T-shirts given to dog walkers, posters affixed to park benches and pooper-scooper posts as well as in-store signage, will be coordinated with the product launch.
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