Harper Collins Publishers Selects ZPFM | Adweek Harper Collins Publishers Selects ZPFM | Adweek

Harper Collins Publishers Selects ZPFM


BOSTON Ziccardi Partners Frierson Mee has landed the advertising account of Harper Collins Publishers, the client confirmed.

The New York shop won the business following a review of undisclosed agencies. Last year Harper Collins spent $12 million on advertising; its year-to-date spending is $9 million, according to Nielson Monitor-Plus.

"We were looking for a creative agency with a strong background in the book business, as well as extensive experience in other product areas. The ZPFM team was the right choice and we look forward to a long and fruitful collaboration," said Laurie Rippon, senior vice president and creative director at the New York publishing house. Harper Collins is a subsidiary of News Corporation.

Previously, an in-house ad group had handled the account.

ZPFM's client roster includes Liz Claiborne/Ellen Tracy, Loews Hotels, Radio City Entertainment and American Express Publishing.