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Software Account May Prompt Agency to Open Southeast Outpost
BOSTON–Harpell/Martins & Co. has leveraged its technology expertise to win an assignment from Best Software in Reston, Va.
With annual billings in excess of $5 million, the account is the largest piece of business ever won by the Maynard, Mass.-based shop. Harpell/Martins was chosen after a review that initially included six contenders.
Adworks in Washington, D.C., was the runner-up, according to Elaine Kelly, vice president of marketing for Best Software.
Harpell/Martins “absolutely blew us away in this pitch,” Kelly said.
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