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Online Auction ‘Driver’ Eyes Fall Print Push
BOSTON–Harpell/Martins & Co. has been awarded advertising chores for FairMarket, a company whose products drive online auctions worldwide.
The Maynard, Mass.-based shop was chosen for creative development, media chores and some direct marketing work following a review that included TFA/Leo Burnett Technology Group and Partners & Simons, both Boston, said client official Steven Briggs. There was no incumbent.
Harpell/Martins will create a print-based, business-to-business campaign slated to break nationwide in the fall.
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