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Hardee’s Restaurants of Rocky Mount, N.C., has pared its regional lineup of four shops down to two longtime roster agencies.
Jordan Associates of Oklahoma City and Lewis Advertising in the client’s hometown were each handed $6-10 million in local marketing assignments for the chain, bought last year by Anaheim, Calif.-based CKE Restaurants. Work includes media buying for radio, print and outdoor executions, as well as collateral, research and public relations.
“We feel strongly the consolidation will bring consistency to our message,” said Sharon Hamilton, Hardee’s director of public affairs.
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