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Chicago shops with Sara Lee business are expected to be among those in line for Hanes’ $10-15 million account following the client’s decision to call a review.
Leo Burnett, FCB and Euro RSCG Tatham are among those that could be considered. DDB Chicago, which handles Sara Lee-owned L’Eggs, said it is not interested in the business.
Hanes’ decision to call a review appears to stem mainly from its dissatisfaction with Mullen/LHC’s recent creative ideas, sources said.
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