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Effort To Improve Agents’ Image Targets Advisor-Oriented Investors
BOSTON–Bowing to consumer perception that insurance agents rank alongside reporters and used-car salespeople in integrity, John Hancock Financial Services has launched a print campaign to help improve the image of its sales reps.
Created by Hill, Holliday, Connors, Cosmopulos in Boston, a trio of black-and-white, double-page spreads are scheduled to appear in personal finance magazines through the end of the year.
“You are not a commission,” reads the first line of one execution showing a man standing at a shoreline, his body and shadow forming the slash between two zeros.
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