Rawle Murdy Associates has named Elizabeth Hall executive creative director. She will be responsible for supervising all aspects of the Charleston, S.C., agency's creative work. Hall has more than 15 years of advertising experience. Prior to joining Rawle Murdy, she was president of Big Idea Consulting in Atlanta. Hall also was co-founder, vice president and chief creative officer at Atlanta's Brighthouse. Upon graduation from the Portfolio Center, she began her career at the Joey Reiman Agency in Atlanta.