Haggman, Pitino Promote Celtics' Training Facility

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Haggman has flexed its new business muscle, winning advertising chores for HealthPoint. Billings were estimated at $1 million.
Scheduled to open this spring in Waltham, Mass., the health club will be open to the public and serve as a training center for the NBA’s Boston Celtics. The 139,000-square-foot facility will house medical offices as well as a health and fitness center, becoming the area’s first hospital-affiliated wellness center. HealthPoint is the brainchild of Haggman client HMO CareGroup in Boston.

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