The five-year-old public relations operation, headed by David Hadeler and Scott White, has named Desireƒ Fish director of the Madison Avenue location. She had been supervising the food service accounts with HWPR as well as media relations for consumer goods and services clients for the past two years.
Combined fee billings of both offices is expected to exceed $1 million this year, the agency projected.
It is HWPR's second major expansion, following the 1996 pickup of The Hayes Group in Philadelphia.
Clients include Mail Boxes Etc., Big A Auto Parts, Jani-King International, Irwin Toy Ltd. and Tony Roma's. -Glen Fest