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SAN FRANCISCO Gymboree Play & Music has hired The Hive Advertising to produce its 2004-05 consumer advertising and collateral, the agency said.
There was no review, said Hive co-founder DeAnn Budney. Previous advertising was handled in-house, according to Dave Knox, Hive creative director and co-founder.
Gymboree spent $840,000 on ads in 2003 and $978,000 this year, per Nielsen Monitor-Plus.
The San Francisco independent agency has developed a new tagline, “Growing young minds,” to replace “Play and Music.” The campaign is comprised of print ads, brochures, in-store signage and collateral materials.
The
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