GTE's Top Direct Response Shops Square Off; New Management At Epsilon Leads Its Pitch

BOSTON-GTE Communications Corp. in Irving, Texas, is pitting two of its agencies against each other for a direct marketing assignment, the GTE division confirmed last week.
Epsilon, with offices in Burlington, Mass., and Carrollton, Texas, and OgilvyOne in New York are pursuing the business: selling local phone service to business customers in markets deregulated as a result of the Telecom Act.
“We do have a review under way with our two primary direct response agencies,” said Brian Blevins, manager of media relations for GTE Corp.