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GTE has named long-time Hispanic marketing partner Ornelas & Associates here as its designated agency for ethnic advertising targeting Latino, African-American and Asian-American audiences.
The account, estimated by industry sources at $2-5 million, will feature a major corporate imaging campaign that will evolve into ads for each of the ethnic communities, according to the company and agency president Victor Ornelas.
The shop will break its first work in May, incorporating the “People moving ideas” themeline from the general market advertising of Ogilvy & Mather in New York.
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