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Living in the Bay Area has never been easy or cheap—a fact one ad agency has some fun with in a new campaign.
Grant, Scott & Hurley breaks three new TV spots this week for the San Francisco Chronicle. The paper was recently acquired by Hearst Corp., which sold off its flagship Examiner but shifted that paper’s staff to the Chronicle. Instead of dwelling on management changes, though, this new campaign simply suggests the Chronicle is the paper that best covers the often unconventional San Francisco lifestyle.
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