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DALLAS GSD&M’s new image campaign for the United States Olympic Committee promotes America’s participation in this summer’s Olympic Games and introduces the tagline, “The U.S. Olympic Team. 300 million strong.”
Breaking last Friday, the national effort from the Austin, Texas, shop is designed to generate excitement and build support for the U.S. Olympic Team, the agency said. Consisting of three TV spots and up to 10 print ads, the work strives to unify Americans behind their team.
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