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Print Ads, Radio Spots Will Change With Each Issue of Magazine
DALLAS–GSD&M releases a new advertising campaign this week to accompany the much-ballyhooed relaunch of Us Weekly.
The $2 million print and radio push takes its cue from the magazine, with a topical theme that changes on a weekly basis. For the first ad appearing in trade magazines on March 27, a picture of rap singer Puff Daddy appears in upper and lower segments of the page next to the words “Rap” and “Rap sheet.”
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