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GSD&M Film Unit Funds New Flick

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DALLAS Mythos Studios, the filmmaking arm of ad agency GSD&M, has launched production of a documentary tentatively titled SlamChannel after acquiring funding to back the project.

The film, which executive producer Tim McClure calls a "slam-umentary," will follow a team of Austin, Texas, poets and their New York counterparts as they prepare for and compete in the National Poetry Slam in St. Louis, Aug. 3-8. The national championship is expected to draw 80 teams competing in the art form that is rapidly gaining popularity.

"Poetry slam is the most intelligent form of entertainment I've seen in the last 20 years, and we're excited to tell the world about it," said McClure, co-founder of GSD&M in Austin.

So far, the producers have secured half of the $300,000 financing for the project.

"The majority of our investors are from Austin," said McClure, "but interest is growing in Dallas, Houston and San Antonio, since some of Texas' best slammers will face off against New York's A-team in the National Slam."

Creation of the agency's filmmaking unit evolved from commercial productions for clients, GSD&M officials said. SlamChannel is not the first film from Mythos. McClure wrote and produced Texas: The Big Picture, an Imax movie about the state, now showing at the Bob Bullock Texas State History Museum in Austin. The studio is currently in post-production on its first independent film, Drop Dead Sexy, starring Crispin Glover.

GSD&M, founded by six college students in 1971, has grown to more than 600 people and 2003 billings of more than $1.3 billion. The Omnicom Group shop's clients include Chili's Grill & Bar, Wal-Mart, Charles Schwab, Southwest Airlines, the U.S. Air Force, DreamWorks, Dial and Krispy Kreme.