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The latest salvo in California’s war against smoking has come from new ads that vilify tobacco executives as smarmy, amoral fat cats who will do anything to keep people lighting up.
A pair of hard-hitting ads from Ground Zero for the California Department of Health Services sidestep health issues and take aim at Big Tobacco’s employees.
Tagged “Do you smell smoke?” the two 30-second spots look like documentaries offering a glimpse at how cigarette companies scheme to keep product moving.
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