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Grey Pursues Seat in Europe

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NEW YORK Grey Global Group's Grey Worldwide is close to inking a deal to land the estimated $80-100 million European ad account of Volkswagen's Seat, sources said.

Grey chairman and chief executive Ed Meyer had been in Europe for talks as recently as last week trying to land the business previously held by Cordiant Communications Group's Bates Worldwide, sources said. CCG was acquired in August by WPP Group.

WPP had hoped to retain Seat, but the VW-owned brand would have been a direct conflict with WPP's worldwide Ford Motor business, sources said.

Grey's Barcelona office would service the Seat business once the deal closes, a source said. Seat is also headquartered in that city.

Meyer could not immediately be reached. Grey representatives in New York and Barcelona declined comment.