NEW YORK Grey North America chief executive Steve Blamer has tapped Tim Mellors to lead creative operations in a newly created position, the agency has confirmed.
Mellors, 57, will hold the title of president, chief creative officer of Grey North America and will report to Grey Global Group chairman and CEO Ed Meyer.
Grey had been trying to find a creative leader for North America for the past four years.
Mellors worked with Blamer at Grey in London as that office's top creative executive for several years until 2000, when the latter returned to New York as president of Grey. Mellors remained in the U.K., leaving the agency last summer for a co-hosting stint on the BBC game show Double Cross.
The first Blamer-Mellors partnering was in 1998, when Grey acquired the Mellors Reay agency, which opened in 1994.
In the early 1990s, Mellors worked for GGT in London. He has also held executive positions in U.K. offices of shops such as DDB, Foote Cone & Belding, Publicis, and Saatchi & Saatchi. He has also worked in the agency business in Australia, having begun his career as a fashion writer for magazines like Nova and Town.