Grey Handles Launch of German Wine | Adweek
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Grey Handles Launch of German Wine

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WIESBADEN, GERMANY - Henkell & Soehnlein launched its first sparkling wine, Castens SC Light. The new product, to be handled by Grey subsidiary, Gramm/Dusseldorf, contains only 5% alcohol, half the amount in traditional sparkling wines. A nationwide poster and radio campaign will be launched in the next few weeks.
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