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Duncan & Associates this week breaks its first national effort for Albertson’s since its consolidation in July.
The Santa Monica, Calif., shop’s campaign promoting the supermarket chain’s support of Breast Cancer Awareness Month breaks on the Lifetime cable network today, in addition to key spot media buys across the country, said Duncan’s vp, director of client services Barbie Wentworth. Billings are estimated at $4-5 million.
Two 30-second TV spots depict a woman exploring the outdoors. In the first, an older woman is hiking through the woods.
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