Pedone & Partners here last week won the advertising account of Corning Consumer Products. The win represents about $10 million in billings involving the CorningWare, Pryex, Corelle Tabletop and Corning Visions brands.
Pedone assumed both media and creative duties from D'Arcy Masius Benton & Bowles in New York.
Other finalists in the competition included Gray, Kirk Vansant in Baltimore and Laughlin Constable in Milwaukee, sources said.
According to agency president and chief executive Michael Pedone, the main focus of the review was CorningWare, a 40-year-old brand that the agency hopes to "revitalize" in a January campaign.
Corning Consumer Products is owned by Borden of Columbus, Ohio. --Sloane Lucas