Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
LOS ANGELES The first spot touting General Motors’ Onstar vehicle-tracking feature for the company’s Pontiac Grand Prix bowed during Fox’s Sunday night Emmy Awards telecast and on ABC’s Monday Night Football.
The 30-second ad at first appears to be a typical car commercial: A rugged guy cruises around Los Angeles in a Pontiac GTP/Competition Group model. But he slams on the brakes at a road block manned by a glowering highway patrolman, where it is revealed that the apparently proud owner is a car thief, now caught in a dragnet, thanks to OnStar.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in