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Finalists in the ongoing $40 million GoRVing Coalition review will be expected to produce detailed brand building and retail campaigns for the Reston, Va.-based client, sources said.
Six semifinalists—The Martin Agency in Richmond, Va.; McKinney & Silver in Raleigh, N.C.; The Richards Group in Dallas; and WestWayne, J. Walter Thompson and Fitzgerald + Co., all Atlanta—were chosen last week to vie against incumbent Eisner Communications of Baltimore in January. Three finalists will again face Eisner in a creative shootout in March, when a winner will be determined.
“We have a lot of money on the line,” said Gary LaBella, vice president of advertising for the Recreational Vehicle Industry Association in Reston.
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