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NEW YORK Wieden + Kennedy has joined the agency roster of Gore-Tex in the U.S., the shop said. The assignment came about through the independent shop’s relationship with the client in Europe.
Wieden + Kennedy in Amsterdam handles the ad account for that region. The New York agency has been doing projects for the Newark, Del.-based client since late 2003, but its addition to the roster means it will produce an integrated brand campaign that will begin in the fall, according to Buz Sawyer, managing director of Wieden in New York.
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