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After spending a year formulating a strategy and waiting for more consumers to buy DVD players, Goody, Silverstein & Partners is set to launch work tied to a unique home entertainment concept that promises unlimited access to DVD movies for a set fee.
The client, NetFlix.com, is anticipating that DVD machines will be a popular gift this year and is planning an early 2001 campaign highlighted by three humorous TV spots running in four markets: Austin, Texas; Portland, Ore.;
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