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At a time when it plans to trim its marketing spending, Nike has tapped Goodby, Silverstein & Partners to handle the U.S. launch later this year of Alpha, its new upscale “premium brand.”
Goodby will handle all U.S. ads for the new line, which will feature products ranging from basketball shoes to snowboarding gear, said sources. Longtime Nike agency Wieden & Kennedy will handle international advertising for Alpha, according to sources.
The assignments were made without a review between the two shops, said sources.
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