Media buying for a major franchise group of Golden Corral restaurants has been placed in review, sources said last week.
The Dallas/Fort Worth Franchise Association will look at presentations from four finalists this week, a source close to the process said. The undisclosed finalists include two Dallas and two out-of-town agencies.
The association represents about 20 restaurants locally.
Golden Corral, based in Raleigh, N.C., has approximately 460 company-owned and franchised restaurants in 40 states. The Richards Group in Dallas handles creative and national media buying for the corporate account. The agency is not involved in the local media review, a representative said.