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In what turned out to be a rare blend of successful management ploy and outrageous publicity stunt, four top executives at the Innis Maggiore Group in Canton, Ohio, had their heads shaved to celebrate reaching a monthly billings goal.
At an agency retreat in January, the shop’s managing principals agreed to go hairless if monthly billings topped $1.3 million. “We made it realistic, but it was a bit of a stretch,” said Dick Maggiore, president.
October proved a good month, depending on your point of view.
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