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Average temperature (in Fahrenheit) in July in Manchester, England, to go along with 3.5 inches of rain. Compare that with Madrid (average high of 90, almost no rain), and you have the backdrop for a humorous new ad from Wieden + Kennedy in Amsterdam for Vodafone in the U.K. In the spot, soccer star David Beckham, who left Manchester United this year to join Real Madrid, uses his phone to send pictures of sunny skies to ex-teammates Phil and Gary Neville, who are shivering in the rain back in Manchester.

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