Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

8 lbs., 8 oz. – Weight at birth of Horton Chesleigh, son of Sean and Deanna Chesleigh of San Diego, winners of Ruffles’ “Would you name your baby Horton?” promotion. Earlier this month, the Frito-Lay brand announced that beginning May 13, the first expecting parents to enter the nationwide search, give birth by May 20 and name the baby Horton would receive a college tuition fund of $50,000 set up in the child’s name. The promotion coincides with the reintroduction of Ruffles’ Baby Horton ad icon.

12

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in