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Go Figure

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Number of years since Oscar Meyer introduced the Wienermobile. Hershey has the Kissmobile. Mr. Peanut has the Mr. Peanut Hot Rod. Even Pfizer has managed to put together a truck to tout its Revolution pet medicine. So why did it take so long for Kellogg's to develop the Tonymobile? The 9,500-pound, 23-foot-long, 9-foot-high vehicle—with likenesses of Tony the Tiger, Toucan Sam, Dig 'Em and Snap! Crackle! and Pop!—will be unveiled this week at the Chicago Auto Show. No word on whether it will be fueled with Exxon ("Put a tiger in your tank") gasoline.

30 - Number of restaurants in Denmark that have tested a new chocolate-flavored beer made of six kinds of malt, a dash of licorice and 10 grams of Valrhona dark chocolate. The brew has reportedly been a hit, going down well with "fish, meat and sweets."

7 - Number of years that Daniel Kincade of Vista, Calif., had been searching for his father before a stroke of luck brought them together. A recent telemarketing call to Daniel's home turned out to be from his long-lost dad, Al. "I just about fell out of my chair," Al says.

Sources: ABC News, AP