For the first time since its introduction more than 50 years ago, Cheerios' 'little O's' are being joined in the cereal bowl by another shape: X's. " />


For the first time since its introduction more than 50 years ago, Cheerios' 'little O's' are being joined in the cereal bowl by another shape: X's. " /> GO AHEAD . . . PLAY WITH YOUR FOOD <br clear="none"/><br clear="none"/><br clear="none"/><br clear="none"/>For the first time since its introduction more than 50 years ago, Cheerios' 'little O's' are being joined in the cereal bowl by another shape: X's. | Adweek GO AHEAD . . . PLAY WITH YOUR FOOD <br clear="none"/><br clear="none"/><br clear="none"/><br clear="none"/>For the first time since its introduction more than 50 years ago, Cheerios' 'little O's' are being joined in the cereal bowl by another shape: X's. | Adweek
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GO AHEAD . . . PLAY WITH YOUR FOOD



For the first time since its introduction more than 50 years ago, Cheerios' 'little O's' are being joined in the cereal bowl by another shape: X's.

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General Mills is encouraging people to play Tic-Tac-Toe games using the cereal as game pieces. Four games will be available on 20-ounce collector's packages as detachable panels on the backs of boxes. The signature cereal bowl on the front of the box is taking a temporary vacation while a large purple Tic-Tac-Toe grid graces the box.
The idea so excited the folks at General Mills that they pulled the project together in three months, near-record speed for the cereal industry. The company modified its Lucky Charms machinery to make the X's.
Network and cable TV ads break mid-July created by Saatchi & Saatchi Advertising, N.Y.
Copyright Adweek L.P. (1993)