GM's Fraleigh Unmoved

Six months into a top marketing position at General Motors, Christopher J. Fraleigh said he’s less than thrilled with the automaker’s ad efforts.

“Overall, there is not a relentless pursuit of the absolute best work, both here and at our agencies,” said Fraleigh, who in January was named executive director of corporate marketing and advertising at GM. “Average isn’t good, average is bad.”

Fraleigh cautioned he has no plans to change GM’s agency lineup—which includes Campbell-Ewald, McCann-Erickson, D’Arcy and Lowe, Lintas & Partners—but said the automaker’s shops “could be more tireless in their pursuit of excellence.”

Fraleigh reports to John G.