GMO Guides Brodia's Baby Steps

Brodia, a free Web-based shopping service, is launching TV ads today as part of an estimated $20 million campaign from Goldberg Moser O’Neill.
The ads are rolling out in four test markets prior to a national launch. They target consumers who have decided to use the Internet for shopping, but may be daunted by the process.
“We’re not trying to convert people who don’t have computers,” said Ron Benza, vice president of marketing for the San Francisco company and former executive vice president and general manager of McCann-Erickson’s San Francisco office.