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Hub Agency Asked To Help Relaunch Automaker’s Credit Card
BOSTON–Mullen has expanded the scope of its relationship with General Motors, adding an assignment to help relaunch the GM Card, according to sources.
The Wenham, Mass., agency first went to work for the Detroit automaker two years ago, when it was tapped to launch its Certified Used Vehicle Program. That account, however, has not delivered as much as originally anticipated.
Mullen has been hired as a “strategic consultant” on the GM Card, GM representative Donna Fontana confirmed.
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