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NEW YORK General Motors, Coca-Cola and L’Oreal were the top Academy Awards advertisers on last Sunday’s ABC broadcast in terms of total commercial time, according to data compiled by Nielsen Monitor-Plus.
GM placed 3.5 minutes of time in the show, followed by Coke and L’Oreal, which each aired 3 minutes, per Nielsen. J.C. Penney was the fourth largest advertiser with 2.5 minutes. These four sponsors have maintained the top slots for the last two Oscar telecasts.
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