G&L Group Will Help Valu Solutions Introduce Retail Cash Rebate Card

By Katy Eckmann





ATLANTA–Valu Solutions LLC has selected G&L Group, Fort Lauderdale, Fla., to begin a U.S. launch of its on-line cash rebate card. The account will bill $9 million over the next year.





Valu Solutions, which is the for-profit arm of the Fort Lauderdale Chamber of Commerce, contacted 120 South Florida ad firms, according to Les Haskew, president of the company. The client received about 20 proposals, then heard pitches from G&L Group and six undisclosed local agencies.





After submitting a 150-page marketing plan, G&L Group offered creative concepts to promote Valu Solutions’ ‘Instant Rewards’ card.





‘(G&L Group) aggressively went after the business and we were very impressed with that,’ Haskew said.





Valu Solutions bills itself as the first on-line, real-time cash rebate card, allowing consumers to accrue a cash rebate at the point of sale and spend it immediately within a multi- merchant network.





The Instant Rewards card will premiere in Florida this summer,...