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“It was over in two hours, and yet in a brief moment a nation lost its innocence …”
So begins the narrative introduction to a G.I. Joe television commercial, released last month by Tracy- Locke Partnership.
The documentary-style spot promoting the Pearl Harbor figures was created to appeal to collectors rather than kids.
“The concept of this spot was to make the action figures of Joe seem like the monuments you would find in Washington,” said TLP president and chief creative officer Bob Chimbel.
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