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Project Work Leads Shop to $4 Mil. Account
SAN FRANCISCO–Gardner, Geary, Coll & Young has been named agency of record for McKesson’s Retail Pharmacy Services Group, a retail division of healthcare supply management company McKesson Corp. The account is worth over $4 million.
The San Francisco agency won the business after completing a marketing project, which was assigned about five months ago. The shop won the project last October in a review that included crosstown shops Hoffman/Lewis and Saatchi & Saatchi.
“Using account planning, we uncovered some critical insights into the mind-sets of independent pharmacists,” said Matt Hofherr, GGC&Y senior account planner and director of marketing.
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