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Gardner, Geary, Coll & Young has parted ways with Lyon’s Restaurants a year after picking up its estimated $5-7 million account. Plans for an agency review are now in the works, said sources.
Executives at the San Francisco agency declined to comment. Sources said the shop and the Foster City, Calif.-based family restaurant chain “mutually split” last month, primarily due to conflicts in business philosophies with Lyon’s new owner, ICH Corp. in San Diego.
Sources said GGC&Y executives were concerned that ICH was “not planning to follow the same path” that Lyon’s previous management had been taking to rejuvenate the chain, which included major renovations at several restaurants and “major improvements to the quality of food and service.”
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